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gonçalves gastronomy festival 2o21
complete visual identity

We are made of loveis the theme of8th Gonçalves Gastronomy Festivaland invites visitors to participate in the discoveries and enter with another look, being part of history, as protagonists.

 

The Festival values the gastronomy of Gonçalves and will document the stories, as part of the city's heritage.

The milestone will be the meeting of rural families with restaurant cooks.

brand concept. 

affection

childhood rescue

family recipes

commensality

meeting

plurality

knowledge

stories

images that bring the food from the countryside as a symbol: the table, the greengrocer, the coffee, the sweet pot and the gathering of loved ones eating around the table

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the logo

has a long name and therefore

It will consist of several elements:

 

typography

the title brings the symbology of the label:

you know that jam or jelly that

we make it at home and put it in a pot

to gift someone special?

 

then...

the typography was chosen because it brings a bit of time, memories, in addition to having more elaborate details in its design.

 

It makes a counterpoint to the design of the label, which is clean, light, simple and contemporary.

 

Then come the symbols...

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the backyard rooster

the Araucaria from the Serra da Mantiqueira

the mountains of mines

the pan

the cup of sugar

“that we ask the neighbor when we run out...”

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and the affection

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