This project was a beautiful experience to do, to understand Tati's style, her preferences, her humorous way of talking about everyday matters, serious and delicate topics, from politics, crazy times, motherhood, etc.

In this case, it was a challenge to harmonize several identities into one. There are many projects she is involved in, the 3 books, the podcast, the columns in Folha, etc. The idea was to abuse vibrant colors, geometric figures for the covers and columns. And for the quotes, a very classic font in the editorial universe, since writing is a very strong point in your communication.